Abe Novick, President and Owner of AbeBuzz, spent over twenty years in corporate pr and new business development at major advertising agencies, including Euro RSCG (global), Eisner Communications (regional) and several mid-size shops on Madison Avenue. He’s worked with both the agency and their clients on developing and honing their unique message by applying the principles of smart positioning and skillful branding.

Abe’s also applied his knowledge and experience in marketing, branding and pop culture by writing for news outlets including; The Financial Times, The Christian Science Monitor, The Boston Globe, The Jerusalem Post, The Philadelphia Inquirer, The Washington Times, The San Francisco Chronicle, The Hartford Courant, The Baltimore Sun, Adweek, Mediaweek & Brandweek.  He’s a regular columnist with The Jewish Times and has been a commentator on NPR, all of which are on his website,