Retailers Sew Themselves Into A Corner

After all the promotions, sales and buy-1-get-3-free ads, retailers, like Jos. A. Bank, have to put their focus back on the brand. In today’s media marketplace, whether in-store, online, TV or in print, retailers continuously convey a constant barrage of synonyms associated with “sale”, from “Doorbusters,” and “Black Friday Now,” to promises of eternal shopping […]

Ant-Man’s Larger Lesson

  If you’re reading this business publication, it might be that you’re a lone entrepreneur, a start-up, a go-getter or a small business and already trying to figure out how you can round third, come home safe and finish in the black for a year-end win and celebration. If so, you’ve probably been looking at […]

It Takes More Than an Open House to Market Schools

    The competition for students has already begun among independent schools aimed at the next school year. Open House season has been in full force and planning is underway to showcase and offer up each school’s unique assets within, what’s become, an ever-growing and fiercely competitive market. Indeed, jockeying for a school’s positioning in […]

Battle For Market Share

        Words, terms and descriptions of the latest aerial bombardments now underway in the Middle East aimed at ISIS, have an uncanny similarity to marketing lingo. While real world battles are far more serious than the flimsy celluloid and ephemeral airwaves that carry an advertiser’s message, our non-violent nomenclature is a knockoff. […]

What ‘X-Men’ Can Teach Management

  While business executives, managers and entrepreneurs of every stripe have or will be going to see “X-Men: Days of Future Past,” they may not perceive a deeper lesson in the tale. The X-Men are not a single hero or dynamic duo. They are a whole team of incredible beings — the type that any […]

Embracing health care’s shakeup

  For organizations, businesses and especially their staff, the word “change” often conjures nothing short of anxiety, fear and trepidation. And there’s perhaps no other industry in Maryland that has had to deal with change more rapidly than health care. Indeed, it’s no secret that many of the leading health care organizations in Maryland have […]

An Interview with Business Interviews

“A brand is an idea that gives wings to a product, so it can soar.” Written by B.I. Abe Novick AbeBuzz Owner & President http:/ For the past 20-years Abe has worked in the communications agency business, first on Madison Avenue and then in Baltimore rising to the executive level of Director and Senior Vice […]

Today’s Mad Men

To peer back in time via AMC’s hit show “Mad Men” is like gazing into an old GAF Viewmaster. The advertising world it nostalgically depicts, often referred to as the “creative revolution,” is frozen in a Purgatorial time warp. Each cultural meme of the show – from the Brylcreemed hair to the mod clothes donned […]

Stop reading this and pay attention to the road!

It’s a good thing Gertrude Stein never said, “A phone is a phone is a phone.” Clearly, these days, her tautology would be a disconnect, received like a dropped call. The mobile devices we’re so dependent on, attached like an extension of our brains, are so much more. Ultimately, they allow everything to be knowable. […]

Brand Rewind For Netflix

We consumers get very attached to our brands.  We bond and even form relationships.  So when a brand suddenly changes direction, without fair warning, it can be like a spouse springing some kind of big news on you. Imagine coming home and finding your husband or wife decided to take up smoking? Or they completely […]