News

Sports Authority’s Sportin’ life over

Founded in 1987 and at the height of the fitness craze, Sports Authority bounced onto the retail scene and became an MVP as America’s largest sporting goods retailer. Now it’s going-out-of-business. Most of the obits say the Internet took it down, as consumers can find tax-free merchandise online in many states. Yet, is that the […]

Inspiration – It’s Bigger Than Me

When JFK said, we were going to go to the moon by the end of the decade back in 1962, it was an audacious claim that inspired a generation and in turn made for a lot of sweat among scientists and engineers. Yet without that spark of imagination, there may never have been uttered a, […]

Retailers Sew Themselves Into A Corner

After all the promotions, sales and buy-1-get-3-free ads, retailers, like Jos. A. Bank, have to put their focus back on the brand. In today’s media marketplace, whether in-store, online, TV or in print, retailers continuously convey a constant barrage of synonyms associated with “sale”, from “Doorbusters,” and “Black Friday Now,” to promises of eternal shopping […]

Ant-Man’s Larger Lesson

  If you’re reading this business publication, it might be that you’re a lone entrepreneur, a start-up, a go-getter or a small business and already trying to figure out how you can round third, come home safe and finish in the black for a year-end win and celebration. If so, you’ve probably been looking at […]

It Takes More Than an Open House to Market Schools

    The competition for students has already begun among independent schools aimed at the next school year. Open House season has been in full force and planning is underway to showcase and offer up each school’s unique assets within, what’s become, an ever-growing and fiercely competitive market. Indeed, jockeying for a school’s positioning in […]

Battle For Market Share

        Words, terms and descriptions of the latest aerial bombardments now underway in the Middle East aimed at ISIS, have an uncanny similarity to marketing lingo. While real world battles are far more serious than the flimsy celluloid and ephemeral airwaves that carry an advertiser’s message, our non-violent nomenclature is a knockoff. […]

What ‘X-Men’ Can Teach Management

  While business executives, managers and entrepreneurs of every stripe have or will be going to see “X-Men: Days of Future Past,” they may not perceive a deeper lesson in the tale. The X-Men are not a single hero or dynamic duo. They are a whole team of incredible beings — the type that any […]

Embracing health care’s shakeup

  For organizations, businesses and especially their staff, the word “change” often conjures nothing short of anxiety, fear and trepidation. And there’s perhaps no other industry in Maryland that has had to deal with change more rapidly than health care. Indeed, it’s no secret that many of the leading health care organizations in Maryland have […]

An Interview with Business Interviews

“A brand is an idea that gives wings to a product, so it can soar.” Written by B.I. Abe Novick AbeBuzz Owner & President http:/www.AbeBuzz.com For the past 20-years Abe has worked in the communications agency business, first on Madison Avenue and then in Baltimore rising to the executive level of Director and Senior Vice […]

Today’s Mad Men

To peer back in time via AMC’s hit show “Mad Men” is like gazing into an old GAF Viewmaster. The advertising world it nostalgically depicts, often referred to as the “creative revolution,” is frozen in a Purgatorial time warp. Each cultural meme of the show – from the Brylcreemed hair to the mod clothes donned […]

Stop reading this and pay attention to the road!

It’s a good thing Gertrude Stein never said, “A phone is a phone is a phone.” Clearly, these days, her tautology would be a disconnect, received like a dropped call. The mobile devices we’re so dependent on, attached like an extension of our brains, are so much more. Ultimately, they allow everything to be knowable. […]

Brand Rewind For Netflix

We consumers get very attached to our brands.  We bond and even form relationships.  So when a brand suddenly changes direction, without fair warning, it can be like a spouse springing some kind of big news on you. Imagine coming home and finding your husband or wife decided to take up smoking? Or they completely […]

Brand Over Body

As a philosophy major, I was attracted to the business of brands because they bring about the post-modern day quest to tackle one of the oldest philosophical conundrums by asking the question, “What is real?” Is the product the reality, or is it the brand? Is what exists on the store shelves the brand, or […]

The Further Convergence of Work & Play

On the rapid road of mobile technology, it was only a relatively short time ago in business communications, when replying to practically any e-missive an auto sign-off, “sent from my BlackBerry” carried timely caché. BlackBerry held the brand mantle of work. The tagged reply implied, “I am busily rushing between important meetings and in transit, […]

Truth Will Out

Last month, it was President Obama’s birth certificate. Now it’s proof of Osama bin Laden’s death. When will this administration learn? In an online, always-plugged-in world – in which citizens are armed with camera phones, text is a verb, and scoops can be published in a nanosecond – news cannot be withheld. A photograph of […]

The Substance of Fire

A number of Republican aspirants to the White House in 2012 are garnering millions of media impressions by leveraging Fox News and other media outlets to fuel their ambitious goals. They don’t realize it, but they are in danger of celebrity self-immolation. Celebrityhood provides a quick way to ignite a candidacy and a fast track […]

Why Walmart Lost Its Way

Organic Food.  Skinny Jeans.  Higher Prices. Does this sound like Walmart to you?  I didn’t think so.  No wonder the discount giant reported its seventh consecutive decline in quarterly U.S. same-store sales — a drop this time of 1.8%. By trying to expand its audience with upscale merchandise to compete with Target and Whole Foods, […]

Apple, Jobs & Krav Maga

While it remains to be seen what affect the departure of Steve Jobs will have on Apple, his influence and its story is nevertheless historic and prescient. Apple, which launched the “Think Different” mantra in 1997, essentially zagged, when everyone else zigged and became the world’s most valuable technology company.  They demonstrated the power not […]

Work & Play

With efforts under way to attract Google’s ultra high speed Google Fiber to Baltimore, we not only stand at the forefront of technology, but of a major shift in lifestyle — the fusion between work and play. Consider first, work was usually something that was deemed real. While play was often thought of as something […]