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An Interview with Business Interviews

“A brand is an idea that gives wings to a product, so it can soar.” Written by B.I. Abe Novick AbeBuzz Owner & President http:/www.AbeBuzz.com For the past 20-years Abe has worked in the communications agency business, first on Madison Avenue and then in Baltimore rising to the executive level of Director and Senior Vice […]

Today’s Mad Men

To peer back in time via AMC’s hit show “Mad Men” is like gazing into an old GAF Viewmaster. The advertising world it nostalgically depicts, often referred to as the “creative revolution,” is frozen in a Purgatorial time warp. Each cultural meme of the show – from the Brylcreemed hair to the mod clothes donned […]

Stop reading this and pay attention to the road!

It’s a good thing Gertrude Stein never said, “A phone is a phone is a phone.” Clearly, these days, her tautology would be a disconnect, received like a dropped call. The mobile devices we’re so dependent on, attached like an extension of our brains, are so much more. Ultimately, they allow everything to be knowable. […]

Brand Rewind For Netflix

We consumers get very attached to our brands.  We bond and even form relationships.  So when a brand suddenly changes direction, without fair warning, it can be like a spouse springing some kind of big news on you. Imagine coming home and finding your husband or wife decided to take up smoking? Or they completely […]

Brand Over Body

As a philosophy major, I was attracted to the business of brands because they bring about the post-modern day quest to tackle one of the oldest philosophical conundrums by asking the question, “What is real?” Is the product the reality, or is it the brand? Is what exists on the store shelves the brand, or […]

The Further Convergence of Work & Play

On the rapid road of mobile technology, it was only a relatively short time ago in business communications, when replying to practically any e-missive an auto sign-off, “sent from my BlackBerry” carried timely caché. BlackBerry held the brand mantle of work. The tagged reply implied, “I am busily rushing between important meetings and in transit, […]

Truth Will Out

Last month, it was President Obama’s birth certificate. Now it’s proof of Osama bin Laden’s death. When will this administration learn? In an online, always-plugged-in world – in which citizens are armed with camera phones, text is a verb, and scoops can be published in a nanosecond – news cannot be withheld. A photograph of […]

The Substance of Fire

A number of Republican aspirants to the White House in 2012 are garnering millions of media impressions by leveraging Fox News and other media outlets to fuel their ambitious goals. They don’t realize it, but they are in danger of celebrity self-immolation. Celebrityhood provides a quick way to ignite a candidacy and a fast track […]

Why Walmart Lost Its Way

Organic Food.  Skinny Jeans.  Higher Prices. Does this sound like Walmart to you?  I didn’t think so.  No wonder the discount giant reported its seventh consecutive decline in quarterly U.S. same-store sales — a drop this time of 1.8%. By trying to expand its audience with upscale merchandise to compete with Target and Whole Foods, […]

Apple, Jobs & Krav Maga

While it remains to be seen what affect the departure of Steve Jobs will have on Apple, his influence and its story is nevertheless historic and prescient. Apple, which launched the “Think Different” mantra in 1997, essentially zagged, when everyone else zigged and became the world’s most valuable technology company.  They demonstrated the power not […]