Public Relations

Once well positioned, a brand can launch into the competitive market.  But before one can advertise it, it needs win the PR war.  As the great Al Ries has said, “A brand with no hope of winning the PR war is in the same position as a military general who launches a frontal attack against an entrenched enemy.”

Abe has won the pr battle for countless brands and numerous clients, using smart, strategic thinking while employing both long term planning and short term tactics.